Class 5: Market Review & Floral Pricing (Day 1, 8:30am – 12:30pm)
Like a chef, knowing where your products are coming from and how to purchase flowers is an essential part of the business. In the morning (meeting at 8:30am) students will visit the Los Angeles Flower Market to learn about the business of floral design and together purchase flowers for the next set of classes. In this meet-up, students will learn where flowers come from, best practices for purchasing flowers at the market and how to best speak with wholesalers.* Upon returning to FlowerSchool Los Angeles, together as a group we will discuss the morning’s activity reviewing the advantages and disadvantages of the market and how to diversify your buying practices. In a group we will learn how to price flowers and arrangements for retail sale, and how to determine a designer’s margin of profit on a design.
*This meet-up is not required, but highly recommended and is a highlight of this week’s course. A FlowerSchool Los Angeles representative will meet the class at 8:30am in the Flower Market. The ‘Flower Market Review and Floral Pricing’ Exercise will begin at the school at 11:30am.