Welcome to the Flower Shop Series. This four part series will take students through the workflow of owning a flower shop and will cover the following subjects. This class is for students with floral design experience who plan to open a retail shop or people who have shops who are looking to expand and redefine their businesses.
Understanding the type of business that you wish to have is the first task in preparing to open a shop. Do you want to have a shop that focuses on events (wedding and corporate) or gifts (retail) or a combination of the two? We will provide three working models so that you can visualize the type of business that would a best fit. Upfront costs will be discussed.
Section two focuses on preparation for daily orders. Students will be tasked with designing a variety of common requests, ordering the flowers for those designs and making sure they are within budget. Here, we will go over standard pricing practices, presentation, customer expectations and vendor relationships.
In the morning of day two, students will start their day operating as they were in a flower shop. The flowers will be conditioned; orders will be filled for specific clients with specific requirements. Finally, we will learn different wrapping styles and demonstrate successful working methods for each.
Part four will concentrate on the branding of the business, building a clientele creating a dynamic website and merchandising. Use of social media, networking and advertising will be covered.
The Intensive Series is FlowerSchool’s most popular program for individuals wanting to learn how to work with flowers like a professional designer. You will learn how to create modern designs like Master Florist Michael George and classic designs like Master Florist Remco Van Vliet of the NY Metropolitan Museum of Art. This program is a combination of the Introductory Series and the Intermediate Series that encompasses the basics of all you need to know to be a professional florist.
In this three-day course, students will learn the full process of creating the overall event design for a special event with a wedding as the sample. Beginning with making storyboards, students will receive instruction on conducting consultations and creating proposals, learning how to purchase floral products and then creating the mock-execution of the event’s designs. Each student is required to develop their own floral designs based on specific client requests. The course finishes with a mockup table decor and presentation to the “client.” This is a great opportunity for florists and event planners to practice event production with the constraints of specific client requests and budgets.
This course is taught by the talented FlowerSchool staff designers and instructors in conjunction with some of the most accomplished designers in the Wedding and Events industry in the Los Angeles area and beyond.
This series of classes is intended for beginning-level students who have an interest in learning foundation level skills in floral design. Skills include how to correctly handle and care for flowers, how to use a floral knife and clippers, and the conditioning of flowers for optimal vase-life longevity. This series teaches simple, high-end designs that highlight the flowers’ most beautiful and unique characteristics. Once learned, these designs can be recreated at home again and again.
After learning the basic floristry techniques in the Introductory Series, the Intermediate Series takes students to the next level of floristry. This program will teach students how to build recipes and purchase flowers at the Flower Market as well as how to manage scaling up their projects while delivering very fashionable designs.
*Please note, you must have taken the Introductory Series prior to registering for this Intermediate Series.
The Advanced Design Series follows the Intensive Series where students learn more advanced techniques and begin to develop their own style of floral design. Students will learn four new design mechanics and how to differentiate between various styles including organic, classic and modern. Each student will also be responsible for creating a concept and design and selecting their own flowers to best fit their concept.