Photographs of floral designs can often be the only record of a beautiful design or concept. In this workshop students will learn how to take a professional still life photo using a traditional SLR camera and their iPhone, as well as learn how good photos impacts marketing, branding and client outreach.
This series of classes is intended for beginning-level students who have an interest in learning foundation level skills in floral design. Skills include how to correctly handle and care for flowers, how to use a floral knife and clippers, and the conditioning of flowers for optimal vase-life longevity. This series teaches simple, high-end designs that highlight the flowers’ most beautiful and unique characteristics. Once learned, these designs can be recreated at home again and again.
After learning the basic floristry techniques in the Introductory Series, the Intermediate Series takes students to the next level of floristry. This program will teach students how to build recipes and purchase flowers at the Flower Market as well as how to manage scaling up their projects while delivering very fashionable designs.
*Please note, you must have taken the Introductory Series prior to registering for this Intermediate Series.
The Intensive Series is FlowerSchool’s most popular program for individuals wanting to learn how to work with flowers like a professional designer. You will learn how to create modern designs like Master Florist Michael George and classic designs like Master Florist Remco Van Vliet of the NY Metropolitan Museum of Art. This program is a combination of the Introductory Series and the Intermediate Series that encompasses the basics of all you need to know to be a professional florist.
The Advanced Design Series follows the Intensive Series where students learn more advanced techniques, and begin to develop their own style of floral design. Students will learn four new design mechanics and will learn how to differentiate between different design styles including organic, classic and modern. Each student will also be responsible for creating a concept and design, picking their own color palette for each instructional technique, and selecting their own flowers to best fit their concept.
Our Advanced Wedding Series focuses on advanced skills for the wedding market. It presupposes knowledge of certain techniques such as proper flower processing, basic arranging and familiarity with the florist’s knife, as gained through FSLA’s Intensive Series. The Wedding Series includes step-by-step instruction of five wedding-specific design skills including: handwiring individual flowers for boutonnieres and head wreaths; large scale designs for ceremony decor; elevated centerpiece designs for the reception and the decoration of a Chuppah and flowering arch. Our students walk away form The Advanced Wedding Series with a great understanding of the most important wedding mechanics and designs!
Summer Robbins will be our guest instructor for the November 12th & 13th & January 28th & 29th programs.
In this three-day course, students will learn the full process of creating the overall event design for a special event with a wedding as the sample. Beginning with making storyboards, students will receive instruction on conducting consultations and creating proposals, learning how to purchase floral products and then creating the mock-execution of the event’s designs. Each student is required to develop their own floral designs based on specific client requests. The course finishes with a mockup table decor and presentation to the “client.” This is a great opportunity for florists and event planners to practice event production with the constraints of specific client requests and budgets.
This course is taught by the talented FlowerSchool staff designers and instructors in conjunction with some of the most accomplished designers in the Wedding and Events industry in the Los Angeles area and beyond. The class includes a guided buying trip to the Los Angeles Flower Market. We encourage (but do not require) students to bring a laptop or tablet so that they may compile images and information digitally to create storyboards and proposals for their “client.”
Photographs of floral designs can often be the only record of a beautiful design. This workshop will give the students the opportunity to understand how cameras work and how to get professional results with their cameras using basic photography principals such as depth of field, shutter speed, ISO and color balance. Following the photography portion of the class, students will discuss the best methods to reach an audience and how to build a brand via content marketing tactics.
Welcome to the Flower Shop Series! This two-day series will take students through the workflow of running and owning a flower shop in a simulated environment. Our production management program is intended for students who are interested in working in a flower shop, wrapping orders beautifully for delivery, managing workflows and having an authentic flower shop design experience. If you like making tons of flower arrangements, while being coached by seasoned professionals, interested in working toward a career as a florist or just love bringing delight with every bouquet, this two-day program is for you.