Floristry Skills

These classes include the Introductory Series, Intermediate Series, Intensive Series, Advanced Design Series, and the Event Design Series. Each series focuses on the principals of floristry and are meant for students to gain proficiency in proper techniques, flower procurement, flower conditioning and the foundation of high end floral designs.

Flower Shop Series – February 4th & 5th

Welcome to the Flower Shop Series. This four part series will take students through the workflow of owning a flower shop and will cover the following subjects. This class is for students with floral design experience who plan to open a retail shop or people who have shops who are looking to expand and redefine their businesses.

Day One: Morning

Understanding the type of business that you wish to have is the first task in preparing to open a shop. Do you want to have a shop that focuses on events (wedding and corporate) or gifts (retail) or a combination of the two? We will provide three working models so that you can visualize the type of business that would a best fit. Upfront costs will be discussed.

Day One: Afternoon

Section two focuses on preparation for daily orders. Students will be tasked with designing a variety of common requests, ordering the flowers for those designs and making sure they are within budget. Here, we will go over standard pricing practices, presentation, customer expectations and vendor relationships.

Day Two: Morning

In the morning of day two, students will start their day operating as they were in a flower shop. The flowers will be conditioned; orders will be filled for specific clients with specific requirements. Finally, we will learn different wrapping styles and demonstrate successful working methods for each.

Day Two: Afternoon

Part four will concentrate on the branding of the business, building a clientele creating a dynamic website and merchandising. Use of social media, networking and advertising will be covered.

$1,200.00
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